Free Guide · @vibha.in.progress
The SEO + GEO Autopilot
Set up Claude to audit where you rank, on Google and inside ChatGPT, find why you don't, fix it, and track the climb. Forever. This is the whole system, step by step, with every prompt to copy.
What you're building
One loop that runs your whole SEO
A real SEO consultant does five things. So will Claude.
Audit → Diagnose → Strategize → Fix → Re-audit → (repeat)
SEO and AI-search aren't separate jobs anymore, they're one. This setup does both at once, and tracks the trend in a live report so you watch it improve week over week.
What it costs
Almost nothing
₹0
The 13 audit skills + your own Google data
₹0
AI-search visibility checkers
~₹50
1,000 live rank checks (optional, pay-as-you-go)
Everything except competitor rank-tracking is free. The one paid piece, DataForSEO, has no subscription; 1,000 live SERP checks cost about 60 paise.
Step 1
Set up your project & connect your tools
- Open claude.ai → Projects → New Project → name it "SEO + GEO Autopilot."
- Paste the instructions below into Project Settings → Instructions.
- Verify your site in Google Search Console (free, one-time), this is what lets Claude see your real rankings.
- Connect the Google Search Console MCP (free, open-source). It's a one-line install, no coding.
- Optional, for competitor + keyword data: add the DataForSEO MCP and top up $50 (lasts a very long time).
Paste into Project Instructions
You are my SEO + GEO analyst and strategist. You audit my site on Google AND in AI search (ChatGPT, Perplexity, Gemini, Google AI Overviews), find why I'm not ranking, write the fixes, and re-audit to prove they worked.
Rules:
- Always pull my real numbers from Search Console before guessing.
- Lead with the fix that has the highest impact for the least effort.
- One baseline scorecard: Google health + AI-search health, side by side.
- Track every audit so we can compare week over week.
- Plain English. No jargon. Tell me exactly where to paste anything you write.
Step 2
The four skills, and the prompt for each
1 · The Auditor
Crawls your whole site, runs 180+ technical checks, and pulls your real Google rankings. Your baseline.
Prompt
Audit [yoursite.com] end to end. Run the technical crawl, pull my live rankings, impressions and CTR from Search Console, check my Core Web Vitals, and score my AI-search readiness out of 100. Give me one baseline scorecard, Google health on one side, AI-search health on the other, and flag the 5 biggest problems ranked by impact.
2 · The AI-Search Spy
Checks whether AI engines recommend you, and scores exactly why you're being skipped.
Prompt
Check if [yoursite.com] shows up when people ask AI about [my category + my 5 top buying questions]. Test ChatGPT, Perplexity, Gemini, Google AI Overviews and Bing Copilot. For each: am I cited, yes or no, and if not, the single reason why. Then score my overall AI-search visibility out of 100.
Free shortcut: run your domain through Ahrefs, Omnia, or Semrush, all free, no signup.
3 · The Diagnoser keyword + question engine
This is where the real wins live. Two gaps in one: the long-tail keywords you almost rank for, and the exact questions people ask AI, scored by intent so you know precisely what to write.
Prompt
From my Search Console data, find every long-tail keyword where I rank between position 8 and 20, my "striking distance" quick wins. Then pull the top questions people ask AI in my niche, classify each by intent (informational / commercial / transactional), and mark whether I already answer it, answer it thinly, or have no answer at all. Sort by volume, and for each gap tell me exactly what to write and where, a blog, an FAQ, or a comparison page.
Long-tail is ~70% of all searches and exactly how people talk to AI. Fill the "no answer" questions first, that's where AI has nobody to cite yet.
4 · The Fixer
Writes every fix, ready to paste, schema, llms.txt, robots.txt, rewritten pages, citable answer blocks.
Prompt
Take the top 3 fixes from the audit. Write me everything ready to paste: the FAQ schema as JSON-LD, my llms.txt file, the robots.txt rules to allow AI crawlers, and rewritten titles + meta + a 150-word citable answer block for each target page. Give me copy-paste-ready output and tell me exactly where each piece goes.
Before you deploy · in plain English
Wait, what are these files, and where do they go?
Claude hands you three things. Here's what each one actually is and where it lives. None of this touches your design or your content, they're small, safe, standard files.
robots.txt Easy
A tiny text file that tells search engines and AI crawlers which parts of your site they're allowed to read. One file, lives at the very top of your site: yoursite.com/robots.txt. Ours simply says "yes, AI bots like GPTBot, ClaudeBot and PerplexityBot are welcome." Without it, some AI engines skip you completely.
llms.txt Easy
The new "menu" you hand to AI. A plain text file at yoursite.com/llms.txt that tells ChatGPT, Perplexity and friends what your site is about and which pages matter most, so they describe and cite you correctly. It's a brand-new standard that almost no one has yet, which is exactly why it's an easy edge.
Schema (JSON-LD) Easy, Medium
A small snippet of code that labels your content so Google and AI understand it ("this is an FAQ", "this is the answer to X"). It goes inside the <head> of the one page it describes, not site-wide. This is what earns rich results and AI citations.
How to actually deploy it, find your setup
- WordPress Easy, ~10 min, Use the Yoast or Rank Math SEO plugin: it has a robots.txt editor built in. Drop llms.txt in via a file manager plugin. Paste schema into the page's "custom header" box (or the plugin's schema field). No code.
- Shopify Medium, robots is editable via
robots.txt.liquid in your theme; add schema in theme.liquid or a free schema app. llms.txt needs a quick file upload, hand this one to whoever set up your theme.
- Webflow / Framer Easy, robots.txt is in Site Settings → SEO. Schema goes in Page Settings → "Custom code / inside <head>." Paste and publish.
- Wix / Squarespace Medium, Use the "custom code / code injection" area in settings for schema; robots is partly managed for you. A couple of clicks, some limits.
- Custom or coded site (React, Next, static) Easy for a dev, drop
robots.txt and llms.txt in your /public (root) folder; put schema in the page's <head>. This is the one to hand to your developer.
Handing it to your marketing or SEO team? Send them this 👇
Copy-paste brief for your team
Please add three things to our site, all standard, safe, and under 30 minutes total, no design or content changes:
1. Merge the attached robots.txt rules at our root (yoursite.com/robots.txt), they allow AI search crawlers (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot).
2. Add an llms.txt file at our domain root (yoursite.com/llms.txt) with the content I've pasted.
3. Add the FAQ schema (JSON-LD) into the <head> of [paste the page URL].
These are SEO + AI-search visibility files generated for us. Ping me if anything's unclear.
How hard is this really? robots.txt and llms.txt are just uploading two small text files, about as hard as attaching a file to an email. Schema is pasting one snippet into a page's header. If you can edit a page in your website builder, you can do this in an afternoon. If not, the brief above gets it done by anyone technical in half an hour.
Step 3
Close the loop, re-audit
Two weeks after you ship the fixes, prove they worked.
Prompt
Re-run the full audit on [yoursite.com] and compare it to my last baseline. What moved, positions, GEO score, AI citations? What's still open? Give me this week's top 3 priorities.
Step 4 · the part everyone asks about
Set up your live report
SEO only improves over time, so you need to see the trend, not a one-off snapshot. Claude can build you a live dashboard that pulls fresh numbers every time you open it and draws your rankings climbing week over week.
See a live dashboard example →
Two pieces make it work together:
A · Build the dashboard
Prompt
Create a live artifact dashboard for my SEO + GEO report. Give it a tab for each skill, Auditor, AI-Search Spy, Diagnoser, Fixer, Live Report, where each shows the result, which tools are live, and my next step. Each time I open it, pull my current rankings from the Search Console MCP and my GEO score, and draw a line chart of both over time. Show my striking-distance keywords and my AI-question gaps by intent as tables, and put my ready-to-paste fixes (schema, llms.txt, robots.txt) behind copy buttons. Remember each day's numbers so the trend builds up.
B · Add a daily logger so the graph fills in by itself
An artifact only refreshes when you open it, so schedule a tiny daily task to log one datapoint every morning, even on days you don't look.
Prompt
Every morning at 8am, run my SEO + GEO audit on [yoursite.com], save today's key numbers, average position, GEO score, keywords in top 10, AI citations, to my tracking file, and message me only if something moved more than 3 positions.
Now your dashboard climbs on its own, and you've got the proof-it-worked screen, perfect for showing a client or your boss.
Bonus
Plug it into your GTM command center
If you already run content through a GTM stack in Claude, point this loop at everything it publishes, so every blog and page gets checked for whether it actually ranks and gets cited, and the gaps feed straight back into next week's content.
Prompt
Audit the last 5 pages my GTM stack published. For each, are they ranking and getting cited in AI search? List the keyword gaps and turn them into next week's content briefs.
Every link in one place
Your toolkit
Want me to set this up with you?
Not everyone wants to wire up MCPs and projects themselves, and that's completely fine. If you'd rather have it built for your brand, with the prompts tuned to your business and the live report running, book a paid working session with me. We'll set the whole loop up together, on your real site.
Book a session → vibha.is/taking-meetings