Free Guide · @vibha.in.progress
The SEO Content Engine
Google and AI are not ranking your website, they are ranking your content. This is the whole system that reads your site, drafts pages that rank, revives the posts quietly slipping, and rewrites them so AI engines quote you. Every connector, every skill, every prompt to copy. No content agency retainer.
Part 3 of 3
This is the content half of the SEO system. A deeper AEO (Answer Engine Optimization) walkthrough is dropping soon, it goes further on getting cited inside ChatGPT, Claude and Perplexity.
What you're building
One loop that runs your content
This is part three of the SEO system. Part one (the SEO + GEO Autopilot) fixes what is on your page. Part two (the Backlink Engine) fixes what points to it. This one keeps your actual content fresh, credible and AI-readable, the thing search and AI actually rank.
Parse → Draft → Refresh → Make Quotable → Track → (repeat)
It runs on three Claude skills, seo-content, seo-geo and seo-technical, all reading from one source of truth: your Google Search Console. Three writers, one project.
The ColumnistDrafts new pages that clear Google's E-E-A-T bar.
The RefresherRevives posts that are slipping, on a schedule.
The QuotableRewrites so AI engines quote you.
What it costs
Free to start
₹0
seo-content + seo-geo + seo-technical skills + your Search Console
₹0
Search Console MCP + Scheduled Tasks + Artifacts (all native)
~₹50
DataForSEO, optional, pay-as-you-go for real keyword volume + intent
The free route (your own Search Console plus the three skills) runs the whole loop. DataForSEO is the only paid piece, and it is pay-as-you-go, you top up a little when you want real search-volume and intent numbers instead of Claude inferring them.
Step 1
Set up your project and connect your tools
- Open Claude and add the seo-content, seo-geo and seo-technical skills in Settings → Capabilities (or your plugin marketplace). These are the three writers.
- Make a project, name it "SEO Content Engine," and paste the instructions below into Project Settings → Instructions. Add a few lines of your brand voice to project knowledge.
- Verify your site in Google Search Console (free, one time). This is what lets Claude see your real queries and which pages are slipping.
- Connect the Google Search Console MCP (free, open source, one line, no coding) in Settings → Connectors. Same one used across the SEO set.
- Optional, for real keyword volume + intent: add the DataForSEO MCP (official repo, copy the install command from the README) and top up a little at dataforseo.com (pay as you go).
- Make sure Scheduled Tasks and Artifacts are on (both native, free). The schedule keeps the Refresher running; the artifact is your live board.
Paste into Project Instructions
You are my SEO Content Engine for [yoursite.com], which is [one line on what the business does]. You run three writers off one source of truth: Google Search Console. Keep my brand voice in everything.
Data spine: always pull real Search Console data (via the GSC MCP) before you advise or draft. Use DataForSEO for keyword volume, difficulty and intent when it is connected. Never invent metrics; if a connector is missing, say so and ask me for a CSV.
The three writers:
1. THE COLUMNIST (seo-content) drafts new pages. First crawl the site (seo-technical) and pull my real queries (GSC), cluster keyword opportunities by intent, and only draft against queries with real demand. Every draft clears E-E-A-T. Output: title, meta, outline, full draft, target keyword, internal links, schema.
2. THE REFRESHER (seo-content) finds pages losing position vs the prior 28 days and what is dragging them (dead FAQs, dated keywords, thin intros, missing schema), and rewrites them on a schedule. Output: rewritten copy, changelog, new title/meta, FAQ schema.
3. THE QUOTABLE (seo-geo) rewrites passages so AI engines quote them: answer first, self-contained, one concrete claim, 40 to 60 words, question-led, plus FAQPage schema.
Rules: real data only; E-E-A-T and citeability on every output; when I say refresh or draft, give me ready-to-publish copy plus a changelog, not tips.
In plain English
Wait, what are these skills and connectors?
None of this needs code. Here is what each piece actually is.
🖊️Teaches Claude to write and score content against Google's quality bar (E-E-A-T). It powers the Columnist and the Refresher.
🤖Teaches Claude to write citeable passages so AI engines (ChatGPT, Claude, Perplexity) lift you into their answers. It powers the Quotable.
🧭Crawls your site so the Columnist understands your pages and keywords before drafting.
🔍Your real query, click and position data. A connector (MCP) is how Claude plugs into it to read live numbers. This is the spine the whole engine runs on.
⚡Real keyword search volume, difficulty and intent. Pay as you go, no subscription. Optional; without it Claude infers intent from the query text.
⏰Scheduled Tasks + Artifacts free, native
Scheduled Tasks run the Refresher weekly on their own. An Artifact is the live board you keep coming back to.
Step 2
The three writers, and the prompt for each
1 · The Columnist
Reads your site, pulls your real queries, clusters them by intent, and drafts pages you do not yet rank for, clearing the E-E-A-T bar.
Prompt
Use seo-technical to crawl [yoursite.com] and pull my real queries from Search Console. Cluster the keyword opportunities by intent (informational, commercial, transactional, navigational), using DataForSEO for volume and difficulty if it is connected. Then with seo-content, draft a page for the best opportunity I do not yet rank for. Make it clear E-E-A-T. Give me the title, meta description, outline, full draft in my voice, target keyword, internal links and schema.
2 · The Refresher fastest wins
Refreshing a slipping post moves you up faster than writing a new one. This finds the decaying pages and the exact issue on each.
Prompt
Pull my Search Console data and find the pages losing position vs the prior 28 days. For each, tell me what is dragging it down: dead FAQ blocks, dated keywords, thin intros, missing schema, keyword cannibalization or a lost featured snippet. Rank them biggest-impact-fastest, propose a fix schedule across this week, and with seo-content give me ready-to-publish rewritten copy plus a changelog, new title and meta, and FAQ schema for the top 3.
3 · The Quotable
Rewrites your passages so AI engines quote you as the source. Then gives you a way to actually test it.
Prompt
Use seo-geo. Take this passage [paste your paragraph] and rewrite it so AI engines will quote it: put the answer in the first sentence under 25 words, keep it self-contained with no vague openers, include one concrete claim or number, keep it 40 to 60 words, question-led. Add a FAQPage schema block. Then give me one test question I can paste into ChatGPT, Claude and Perplexity to check if my page shows up as the source.
Step 2.5 · the live board
Build the live Content Engine
One board that pulls your real Search Console data, auto-flags slipping pages, surfaces keyword gaps by intent, and scores any passage for AI citability.
Prompt
Build me a live artifact called "SEO Content Engine". Before you build, call my Google Search Console MCP once to see the real response shape, then build the parser around what you actually see. On load, pull the last 28 days and the prior 28 days (by query and by page) so you can show deltas. Tabs: the Columnist (keyword opportunities from GSC, clustered by intent), the Refresher (auto-flagged slipping pages + a Copy-all fix prompt) with Search Console data nested inside it, and the Quotable (a live citability scorer + FAQ schema). If the GSC MCP is not connected, show a "Connect Search Console" state instead of faking numbers.
See the live Content Engine →
Step 3 · make it run itself
Put the Refresher on autopilot
An artifact only refreshes when you open it. So schedule one tiny task so the engine keeps working when you are not looking.
Prompt
Every Monday at 7am, run the Refresher: pull my latest Search Console data, refresh the board, list any newly slipping pages, and draft the copy fixes for the top 3 so they are ready when I open it.
Now you never open the app to a blank page, the fixes are waiting.
The full picture
How this fits the rest of the SEO setup
These three guides are one system. Run them together and you cover everything Google and AI score you on.
- Part 1, SEO + GEO Autopilot, fixes what is on your page: audit, technical health, schema. The foundation.
- Part 2, The Backlink Engine, fixes what points to your page: who should link you, the outreach, the live link tracker.
- Part 3, this guide, keeps your content fresh, credible and AI-readable, the thing that actually ranks.
They all share the same spine, your Google Search Console, and the same skill family (the claude-seo set). Set up the project once and all three writers, plus the auditor and the backlink engine, run from it.
Every link in one place
Your toolkit
Want me to set this up with you?
Not everyone wants to wire up connectors and projects themselves, and that is completely fine. If you would rather have it built for your brand, with the prompts tuned to your business and the live board running on your real Search Console, book a paid working session with me. We set the whole engine up together, and it stays yours.
Book a session → vibha.is/taking-meetings